Working the Advertising/Linking/Mediakit Angle - 
Media Packs for Web site promotion and internet advertising ... Many AdXChange members generate additional online income through media packs or online ad-pr packs. Promote your website advertising program by creating an Internet Advertising/Marketing Guide for your web presence.

MEDIA PACKS: Don't just build links, build relationships.
Sure, everybody has rates within their media pack, but rarely is there anything included that really impresses media buyers. One often overlooked aspect of media packs is to explain who actually sees the advertiser messages and more importantly how you get visitors to your own site. Online media packs (recently referred to as "ad-pr packs") are an excellent way to build an advertising clientele by impressing them with not just your message, but your online reach as well. 

Did you know that search engines and relevant inbound links from websites drive an almost equal share of traffic on the World Wide Web? That's why building links is such an essential part of your overall web success. 

If you're a responsible online media buyer or interactive internet advertising agency looking for some creative ideas to push product, improve branding or simply drive traffic, use these following tips to focus on your overall success.

  Share the Love: If you're spending ore receiving ad dollars online, chances are good that you've talked to some pretty accommodating online ad sales people! Share a direct link from your website to theirs - it will increase their overall page rank on search results and let readers of your media pack know that you're serious about your business, you're dedicated to building community and you appreciate a relationship that contributes to your company's overall success. 

  Flash is Nice; Audio and Video are Better: I would never suggest that using Flash is passé, but using audio and video within  websites' ad-pr packs is an exceptional way to build relationships online. There is no denying that speaking with someone directly dramatically increases retention. If you're building a media pack, add an audio archive of important developments or a video snapshot of your CEO or owner saying something motivational. 

  Build Trust; Impress Your Advertising Message: There is no better place than within your advertising or media ad-pr pack to display your affiliations.  If you're involved with collecting information or making sales on any level, it is important that the visitors know who they are dealing with and that they are a reputable and trustworthy company. Sites that use validation seals such as ValidatedSite.com offer an approval service for your web campaigns.

Toot Your Horn: If you've got it, flaunt it.  Show visitors of your media ad-pr pack that you're respected and have earned your rightful place within your category of business or niche industry. For those interested, Ranking.com provides free website seals that ranks websites according to popularity metrics such as unique visitors, page view, visits and links.