Online Ad Glossary: AdXChange

Online Advertising Glossary
As if you did not have enough to do running a website, you have to learn all the jargon if you plan on not being lost. Here's a quick reference guide to the most frequently used terms in online advertising:

Impressions -- the number of times that an advertisement is downloaded, and subsequently viewed by the user

Pageview -- the viewing of a page by a user

Click Through/Ad click -- clicking on an advertisement by a user

CPC (Cost Per Click) -- the cost per every person that actually clicks on an advertisement

CTR (Click-Through Rate) -- the percentage of users that click on an advertisement

CPM (Cost Per 1,000) -- the rate that reflects the cost per thousand ad views for a particular site

CPA (Cost Per Action) -- the amount paid for a user clicking on an ad and subsequently committing an action, such as filling in a form, submitting a survey, or subscribing to an E-zine

Interstitial -- based on the television commercial model (where viewers have to sit through ads to get to what they want to see), an interstitial advertisement appears in a new browser window while the user is waiting for a page to load

Rich Media -- refers to advertising that utilizes new technology such as Flash, Java applets, streaming video and interactivity.

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