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Breaking Through the Click-Fraud Hype:
Definitions, Suggestions and Solutions for PPC Advertisers

Is click-fraud rampant on the Web? It's hard to tell these days. On one side, PPC advertisers and Internet journalists have taken notice and addressed a seemingly serious problem. On the other side, fear mongers from the halls of Interactive media havens and click fraud prevention services or software providers are putting a negative spin on an online advertising issue which is (let's be honest) easy to target.

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