Browser Changes Hit Online Advertising
 Have you seen the influx of browser-embedded toolbars in the past year? Customized Internet Explorer toolbars have hit online advertising in a big way; and in a good way. Here's in-depth discussion of how browser tool ware helps advertisers: 

A toolbar consists of a series of selectable buttons in a GUI or graphical user interface that gives the user an easy way to select functions within a web browser. Toolbars are typically displayed as horizontal rows within the GUI where they are visible while the application is in use. Most applications use toolbars as they give the user another option spending their time online. This benefits advertisers because users have made a conscious decision to be marketed to and potentially branded. 

Advantages of toolbars for advertisers:

  • Increases traffic

  • Exposes users to your advertising

  • Retains customers through a valuable resource

  • Increases revenue

  • Builds brand recognition

Advantage of toolbars for users:

  • Popularity and category rankings

  • *Search

  • Dictionary/Thesaurus

  • Comparison Shopping

  • Information about websites

  • Similar sites/Adjunct categories

  • Weather, Tips, Jokes

  • Popup Blockers

Search on Toolbars
Many of the more popular search toolbars are enabled with web search. As online advertising has made significant headway into search return lists through sponsored listings at almost popular search engines - browser toolbars provide another excellent opportunity to expand your market segment and advertise to those open to receiving your information.

The Real Benefit of Toolbar Advertising
When consumers use a toolbar they are exposed to customization such as logos, links to your promoted pages and are directed to sources of revenue for your company. Users are branded every time they log on to the Internet, making your marketing efforts that much simpler. 

Who does AdXChange Reccomend?
While there are literally hundreds of toolbars that consumers could download, popular toolbars such as BrowserAccelerator offer users
unique functionality such as the TrustGauge Solution.  Browser Accelerator provides users all the popular resources that other toolware does and takes the technology a step further allowing  the ability to customize their toolbars.

For more information, 
visit BrowserAccelerator or TrustGauge.com.