ADxChange Archive of
ARTICLES AND NEWS

UnderstandingROI - Return on Investment
What Every Online Advertiser Should Know
There is no more misunderstood or misinterpreted acronym in business language than ROI - return on investment. When it comes to measuring ROI for Internet advertising campaigns and the sub-campaigns of those campaigns, it gets even more difficult to understand, but more importantly to measure. If you are concerned (or at least partially interested in) determining YOUR ad ROI, read more...

Super Secret Tip For Using PPC
Search Engine Advertising Successfully
It's not about traffic; it's about generating leads. That's right; it only took me eight words to give you the double secret super tip on using pay per click search engines successfully. Read the rest...

Paying for Website Visitors:
The Allure of PPC for Small Biz Owners
Pay per click / bid for placement advertising is now a primary means to generate traffic for many webmasters and website owners. Discover the allure of PPC for small biz owners and what it takes to succeed in the competitive landscape of the bid for placement advertising industry. Is PPC right for you? Read more!

60% of Validation Services Do Not Require Information
to be Verified
Research from a recent report by the ValidatedSite Seal of Approval service shows over 60% of the most popular third-party validation services do not require information provided by the company to be verified. Read more...

Search: The Catalyst of Online Advertising
The rate of Internet advertising spending increased close to 50% during the second quarter of 2004 as compared to the second quarter of 2003 according to a report published by the IAB and PricewaterhouseCoopers. Read more...

The Right Time to Ramp Up Your Fall Advertising Efforts
Three Steps to Prepare for the Holidays
It is only a few months away but now is the time to prepare your online advertising campaigns for the upcoming holiday season. Here are a few steps you should take to ensure that you get the most from your holiday traffic. Read these tips now...

Online Advertising Exceeds Expectations in Q1 2004
Interactive Advertising Bureau reported recently that Internet advertising revenue reached $2.3 billion in the first quarter; an industry record. The increase was 4 percent higher than the fourth quarter's record revenue of $2.18 billion of 2003 and up 39 percent from a year ago. Read more online advertising news

Hispanics Have the Numbers But Asians Have the Income
Read More on Hispanic vs Asian Media Advertising

Media Buyers: The Advertising/Linking/Media kit Angle - View our Internet Advertising Media and Marketing Kit/Guide

Idea of the Day: Start an Internet Advertising Firm
Internet Advertising Firm ... More Information

International Online Advertising
International Online Advertising Guide ... More Information

Browser Changes to Hit Online Advertising
Browser Toolbar Advertising ... More Information

ADxChange Archive of ARTICLES AND NEWS

ADxChange Archive of
ARTICLES AND NEWS