FEATURE ARTICE: The Clicks Add Up: Monitoring Web
Downtime for Higher ROAS - (Return on Advertising Spend)
Those responsible for a company’s Internet marketing efforts
realize the loss of credibility that arises when users are
unable to access a website. Those responsible for paying the
online marketing department’s bill, however, would be wise
to understand that in some instances there is even more to
risk than just credibility; and that something is pay per
click advertising dollars.
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Featured Resources:
(More AdXchange Feature Articles Below)
AWESOME Free
Website Tool:
Check out our Website Uptime Report
Breaking Through the Click-Fraud Hype:
Definitions, Suggestions and Solutions for PPC Advertisers
Is click-fraud rampant on the Web? It's hard to tell these days. On one
side, PPC advertisers and Internet journalists have taken
notice and addressed a seemingly serious problem. On the
other side, fear mongers from the halls of Interactive media
havens and click fraud prevention services or software
providers are putting a negative spin on an online
advertising issue which is (let's be honest) easy to target.
Read this article at Pay-Per-Click News.info
Surfers' Aren't Hungry for Your
Cookies
You weren't actually relying on cookies to measure Web site
and marketing campaign effectiveness, were you? Don't worry,
we found a solution that works better... Read more about
Cookies and ROI
Monitor Ad Server Availability
Are you sure your advertisements are being
displayed? The following article highlights why it is
important to check server uptime to avoid blowing your
advertising budget on wasted clicks or impressions.
Read AdXChange advice on
Monitoring Ad Server
Availability
Looking to Make A Targeted Online
Media Buy?
Ranking.com, the Web's largest database of free
website popularity metrics has partnered with AdXChange to
release (on a monthly schedule) the most visited websites on
the 'Net. Learn more and access the list for free (plus
the other million, just in case you're interested).
Review the Ranking.com 100
ROIspy.com and AdXChange Release
Guide
to Online Advertising Analysis
In an effort to educate pay per click advertisers on
maximizing their ad budgets, AdXChange and ROIspy.com
released a guide to online advertising analysis.
Review the online analysis guide now...
Forecast: 2005 Online Ad Spend Will
Rise 30%
Internet advertising is poised to continue its 2004 momentum
with strong growth in 2005, according to a new AdXChange
ad-spending forecast. Online Ad Media forecaster Pete
Prestipino released his 2005 ad-spending report last week,
which has online advertising growing 30 percent next year.
This would follow a 25 percent gain in 2004. Overall ad
spending is forecast to grow 4.8 percent. Prestipino pegs
2004 Internet ad spending at $7.8 billion, or 4.3 percent of
total ad spending. In 2005, he expects online advertising to
generate sales of $10.2 billion, or a 5.3 percent share of
total ad spending.
New Free
AdXChange Pay Per Click (PPC) Guide
Offers Unique Insight to Help
Companies Large and Small Avoid Common Online Advertising
Mistakes.
AdXChange’s new guide to pay per click (PPC)/ bid
for placement advertising is an essential resource that
demystifies eCommerce for companies venturing into this
rapidly expanding new arena of online advertising.
Read the report...
PPC Value Rating and Trust Report
Released
AdxChange.com released a report indicating value and
trust ratings for the most popular PPC (pay per click)
search engines.
Read the
report...
Online Advertising
Glossary
As if you did not have enough to do running a website, you
have to learn all the jargon if you plan on not being lost.
Here's a quick reference guide to the most frequently used
terms in online advertising.
Check out the Online
Advertising Glossary
eMonth - Marketing & Online Advertising Newsletter
Trends and analysis about Internet business. Online Advertising, Web promotions and Internet marketing. Practical information and real-world reviews that help you stay on top of the ever changing advertising and promotional landscape online. Advertising Newsletter ... Subscribe
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